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15.11.09

SEO and Internet Marketing


Search Engine Optimization and Internet Marketing are two different things. Normally people get confused when these two words are used together. The procedure of Internet Marketing starts once the site has been optimized.

Elements of Search Engine
Search Engine has three main elements:
First is the spider, also called the crawler or bot (for robot). The spider visits a web page, reads it, and then follows links to other pages within the site. This is what it means when someone refers to a site being "spidered" or "crawled." The spider returns to the site on a regular basis, such as 15 days or every month or two, to look for changes.
Everything the spider finds goes into the second part of a search engine;

The index.
The index, sometimes called the catalog, is like a giant folder containing a copy of every web page the spider finds. If a web page changes, then this folder is updated with new information. Sometimes it can take a while for new pages or changes to be added to the index. Thus, a web page may have been "spidered" but not yet "indexed." Until it is indexed it is not available to those searching within that engine.

Search engine software is the third part of a search engine. This is the computer program which sifts through the millions of pages recorded in the index, to find you a match to your search term, then presents the results in what it believes to be the most relevant order.

Many SEOs provide fruitful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted. However, a few unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to unfairly manipulate search engine results.

Currently each and everyone are eager to earn money from its particular business. Search Engine Optimization helps to inject more traffic to the websites, which in turn gives more business. Now days almost every company is hiring SEO to advertise their site as well as to gain more business.
Search Engine Optimization includes all these criteria related to site i.e. Keyword Research, Meta Tags, Content Optimizing, Content Building, Competitor’s Analysis, Design Inclusion, Link Navigation, Site Map, Directory Listing, Link Exchange etc. While Internet Marketing includes BBS (Business Bulletin Broad) Posting, Discussion Broad and Forum Posting, Group Positing, Blogs, Article Posting, Classifieds, Press Release as well as Log Analysis.

The perfect site is not only user friendly, but optimized for the engines. You need to provide perfect landing page to people in order to furnish them with the information or product they need. There is nothing worse than having people landing on a page that is optimized for a phrase but offers no information about it. It brings the user a bad experience and which will lead into missed sale or lead. Once you have a page optimized, you can streamline the transition from viewing what you have to offer to facilitate a purchase. You can also provide related content and links.

From my opinion in the field of Search Engine Optimization no one is perfect. Different SEOs have different methods and ideas of optimizing sites, but the main thing is you should have a habit of updating yourself according to the latest trends of Web Marketing and Search Engines

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