He's usually seen posing and posturing, surrounded by semi-naked women, in his hip-hop video.
But here's Ice-T as you've probably never seen him before, albeit still with a bikini-clad babe.
The 51-year-old rap star, real name Tracy Marrow, left his attitude at home as he spent a family day out on the beach in Miami with his wife Coco Marie, 31.
Loving touch: Ice-T and Coco cuddle by the surf during Miami break with a niece
Real name is Nicole Austin, she grew up in California and began modelling swimwear in her teens.
At 18, she won the Miss Ujena beauty contest in Mexico and progressed to the pages of Playboy, also working as a party host at Hugh Hefner's mansion.
The couple married in 2005.
Soon after arriving in Miami the rapper posted a message on his Twitter page telling fans: 'Just took my 18 year old son to South Beach for his first time.... I think I blew his mind!!'
And it appears both Ice-T and his wife are fans of the social-networking site.
Last week, Coco, who is famed for her huge rear, made waves on the internet when she posted a photo of her infamous behind while she lifted some weights.
The model also has her own website where she regularly posts photos from her raunchy glamour shoots.
And it appears both Ice-T and his wife are fans of the social-networking site.
Last week, Coco, who is famed for her huge rear, made waves on the internet when she posted a photo of her infamous behind while she lifted some weights.
The model also has her own website where she regularly posts photos from her raunchy glamour shoots.
That's a rap: Coco, real name Nicole Austin, wraps her arms around her husband
